Guy Neveling

Guy spelt G-u-y pronounced the French way ‘Gee’ spelt G-u-y.

Guy set out as a press photographer in the mid 80s, covering South Africa’s transition to a fully democratic society.

A chance meeting with fellow photographer Shahn Rowe exposed him to the possibilities of commercial photography. Guy swopped riots, tear gas and rubber bullets for the more relaxed atmosphere of a photographic studio with its coffee on tap and piped music.

A move to Cape Town in ’91 had Guy open his own studio where he worked for a number of years before handing it back to the landlord: the open road and the challenge of location work beckoned.

Guy has won numerous awards at various international advertising festivals that include D&AD and Cannes Lions. He’s served on the Loerie’s print craft judging panel for the past number of years.

His work has also been selected for the Lurzers Archive Special, ‘200 Best Ad Photographers Worldwide’.

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