Guy Neveling

Guy spelt G-u-y pronounced the French way ‘Gee’ spelt G-u-y.

Guy set out as a press photographer in the mid 80s, covering South Africa’s transition to a fully democratic society.

A chance meeting with fellow photographer Shahn Rowe exposed him to the possibilities of commercial photography. Guy swopped riots, tear gas and rubber bullets for the more relaxed atmosphere of a photographic studio with its coffee on tap and piped music.

A move to Cape Town in ’91 had Guy open his own studio where he worked for a number of years before handing it back to the landlord: the open road and the challenge of location work beckoned.

Guy has won numerous awards at various international advertising festivals that include D&AD and Cannes Lions. His work has also been selected for the Lurzers Archive Special, ‘200 Best Ad Photographers Worldwide’.

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